Saatva
Format: Sony FX3 w/ Tokina Cinema Zooms
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Danny Laboy Valdez
Danny Laboy Valdez
Emily Hoskins
Saatva inc.
Danny Laboy Valdez + Tim Bathurst
Hey Presto inc.
- Video and Photography content was an integral component in the marketing strategy and implementation of first-time retargeting and prospecting campaigns for Saatva. With Google search being their main driver for consumer sales since 2018, a sharp market share decrease was seen in 2024, leading to a revamping which included my hiring in March 2024.
- Throughout the course of a year, paid social and broadcast commercials became a staple in Saatva’s strategy – leading to over $21 million dollars in the paid social sector alone:
- 2024 Saatva Paid Social Performance | Data Presentation
- Here is a presentation from our VP of Digital Marketing Alex Diesbach as he summarizes the broadcast commercial intitiative.
- Collaborated closely with the VP of Creative Marketing and Executive Producer to concept, shoot, and deliver all media content. Oversaw technical execution across pre-production, cinematography, photography, editing, and post-production supervision—ensuring cohesive, high-quality assets aligned with evolving brand goals and marketing KPIs.
